A Cup of Green

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Companies Making Small Changes add up to a Big Impact

Companies going green

By: Adam Bruk

There is growing pressure on companies to minimize their carbon footprint, but it isn’t as easy as you think.

It is extremely difficult for companies to change their entire manufacturing process and business model to be more environmentally friendly.

If feasible, large changes can take years to implement and can require large capital investments that may not be presently available. This doesn’t mean that a company can’t reduce their carbon footprint. There are several small steps a company can take to minimize their carbon footprint that are cost effective and don’t take long to implement. Here are three small initiatives that any company can take to help reduce their impact on the environment:

  1. Switch to recycled paper products:  Paper production accounts for 35% of trees that are cleared. This is a devastating statistic and we can save these trees by switching to recycled paper. While recycled paper products might cost a bit more, it is worth it to take on this small cost to minimize the detrimental effects on the environment from not using them. Almost every paper product has a recycled form of it, including paper towels and toilet paper. The positive PR news from showing your consciousness of the environment is worth the cost a company will incur as well.
  2. Hand out mugs instead of using paper cups: In 2006, over 6.5 million trees were cut down to make paper cups, resulting in 253 million pounds of waste. Handing out mugs will save the amount of cups wasted when employees get a cup of coffee or water. While it might be costly to purchase a mug for every employee, you will save in the long run by not needing to buy cups!
  3. Bonuses for carpooling: Not only do companies love this, but employees do too! A recent article from the EPA states that employers can save anywhere from $360-$2000 a year in parking space costs by offering a carpooling program. They also reference a case study by Cornell University where they offered a carpooling program with strong incentives for carpoolers. They estimated that the program helped reduce 10 million commuter miles each year, which results in several benefits to air quality and decreasing traffic congestion. Not only that, but they estimated that the university saved $36 million dollars over 10 years with the new program! Employers save money and employees do too by splitting gas money, wear and tear on cars, and tolls!

These are three steps that any company in any industry can take to reduce their carbon footprint. While it might initially produce a small hit to the bottom line, the environmental benefits far outweigh this minimal cost. There is no excuse for any company, big or small, not to take even a few small steps to help minimize their carbon footprint!

Adam Bruk is an online marketing specialist analyzing retail trends in:

Mens Sunglasses:

Polarized Sunglasses:

When he isn’t busy analyzing retail trends, you can find him on the golf course or reading case studies about how companies save money by going green!

SOURCES: and Wikipedia
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